CI
Delivering the GS EPS’s CI (corporate identity)
Introducing the GS EPS’s CI
Symbol mark
The GS symbol mark comprises three colors (Orange, Blue, and Green).
It expresses a simple and dynamic feeling while symbolically embracing the sun, sky, sea, and earth.
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Orange
expressing the dynamics of refined oil energy
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Green
expressing the growth and consideration of living convenience business groups
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Blue
symbolizing leadership that aims for the best through transparent management
Signature
Since the signature is important in delivering the GS EPS image, it should not be modified or changed arbitrarily. As a principle, the basic type is used. However, application types can be used accordingly in consideration of the background color or environment.
Basic type
* EPS : Initials of electric power solution
* Background : The background color is white in principle.
Application type
Application type
Color Palette
Expression using 4 gradient colors is basic. Only when it is impossible to produce 4 gradient colors, 3 solid colors can be applied.
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4 gradient colors
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3 gradient colors
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PANTONE 173C
C0 M75 Y102 K0
#CC6600
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PANTONE 321C
C100 M10 Y45 K5
#009999
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PANTONE 300C
C100 M50 Y0 K0
#3366CC
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PANTONE 368C
C65 M0 Y100 K0
#99CC00
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PANTONE Cool Gray 10C
C0 M0 Y0 K60
#999999
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PANTONE Warm Gray 1C
C0 M0 Y3 K8
#D7D2CB
